I caught a new ask.com commercial on TV this morning. The setting is in a library! The speaker is an academic-looking guy (maybe a TA?), comparing the search to how librarians do it.
Hmmm, sounds like the influence of Gary Price, MLIS, Director of Online Information Resources for ask.com
Additional info – posted 05 May 2006
According to Barry Schwartz, of Search Engine Watch, the star of the ask.com ad is Apostolos Gerasoulis, one of the founders of Teoma, the search engine behind Ask.com. The ad was filmed in the bookshelves at Rutgers University and is about how librarians search. You can see the ad at http://about.ask.com/docs/about/televisionads.shtml
Further info on the Ask commercial – posted 09 May 2006 on SELCO Librarian